In what has become a yearly spectacle, Apple once again unveiled new smartphones and tablets September 9th. The company also unveiled an updated video streaming box, which should prove beneficial for cord cutters, and may push more consumers to move away from cable. While diehard Apple fans likely knew about these products based on previous leaks, the new hardware still packs a strong punch that anyone will find useful.
Apple itself defies certain business mindsets. According to Financial Times, the company is currently the most publicly valued company in the world, with a market valuation totaling $722 billion, over twice as much of the second-most valued company . Most of the company's profits stem from its iPhones. The oddity comes in the form of market share. According to the research firm International Data Corporation, Apple's devices make up only 13.9 percent of the smartphone market, while manufacturers utilizing the Android operating system hold near 83 percent of the market share. While iPhones are expensive, consumers have displayed a sense of loyalty to the devices. With the new hardware set for release, it's beneficial to take a look at what's coming out relatively soon.